Acceptable Traffic Policy

Approved Traffic Sources

Approved traffic-source categories include social paid media, email marketing, search traffic, display advertising, native advertising, content marketing, mobile traffic, and approved publisher-owned websites. Each campaign brief specifies which of these sources are approved for that specific offer.

Prohibited Traffic Practices

• Incentivized traffic unless explicitly approved for a specific campaign
• Misleading ad copy, fake system alerts, or deceptive creative
• Traffic that misrepresents its origin or source
• Traffic sent in violation of a campaign's stated GEO or audience restrictions

Campaign-Specific Rules

Individual campaigns may include additional restrictions beyond this general policy. Publishers are responsible for reviewing and following the specific traffic-source rules listed on each campaign brief before sending traffic.

Enforcement

Traffic sent in violation of this policy may be excluded from payment and may result in suspension, consistent with our Anti-Fraud Policy and Publisher Terms.